Everything that the ATP has done in the past few weeks has gone wrong! From the ignorance in the organization of the “sexist” and “disgraceful” draw ceremony in Milan to the irresponsible publication of the wrong schedule—it appears as if the ATP can’t get anything right these days.
The ATP has announced that the matches of Group Pete Samparas were scheduled to begin on the 12th of November while those of Group Boris Becker would begin on the 12th of November. In light of the published “news”, a large number of Nadal and Federer fans had bought tickets to the incorrect sessions. Imagine expecting to witness the class of Roger Federer but being greeted instead by the arrogance of Rafael Nadal!
The fact that the players, themselves, were confused by the comedy of errors speaks millions of the irresponsible ATP. And to make matters worse, they got the start timings of the matches wrong as well. Imagine getting up early in the morning to catch a game of tennis at 9am, only to realize that the game doesn’t begin until 2pm. But that’s what happens when the international body for the game of tennis is nothing short of a “liability” for the sport!
The ceremony to introduce the Next Gen ATP Finals tournament was nothing less than an absolute disgrace!
(Photo Credit: https://i.eurosport.com
The ceremony was held in Milan and was supposed to have a degree of professionalism maintained. What unveiled was a sexist act put together by the sponsors Red Bull. The ATP and Red Bull had this appalling idea of having players walk down the aisle with a female model who will then reveal the letter A or B somewhere upon her body. The letters represented the group these players would participate in.
One of the players had to lift the skirt of his fellow model to reveal the letter A on her thigh. At this point, the audience was not so sure if the event even remotely belonged to the sport. Andy Murray’s former coach – Amelie Mauresmo – was among the first people to voice it out by tweeting the words, “Disgrace!”. Judy Murray followed by tweeting, “Awful”!
While both Red Bull and ATP have apologized for the event but that does not mean that people would forget the sexist execution of their “futuristic” campaign. The newly proposed event has become a victim of severe backlash. It is highly doubtful it will be able to gather many viewers